How to Use GetResponse
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How To Connect Your GetResponse Account To Interact
Integrating your email marketing platform with your quiz software creates a powerful lead generation system. When you connect GetResponse to Interact, you unlock the ability to automatically add quiz participants to your email lists and segment them based on their responses. This comprehensive guide will walk you through the entire connection process, from basic setup to advanced mapping configurations.
Connect Your GetResponse Account to Your Interact App
The foundation of a successful integration begins with establishing the proper connection between these two platforms. Let’s break this down into manageable steps.
First, you’ll need to turn on the lead generation feature in Interact. This essential step enables your quiz to collect contact information from participants. Navigate to the Interact app builder and locate the left sidebar. Here, you’ll find the “Lead Generation” toggle – switch this to the “on” position.
After activating lead generation, you’ll be prompted to customize your Opt-In Form. This form appears after participants complete your quiz questions, asking for their contact details. Consider carefully which information fields are most valuable for your marketing efforts – while email addresses are essential, you might also want first names for personalization or phone numbers for SMS marketing. Once you’ve selected your desired fields, click “Save & Continue” to proceed.
The next step is choosing your integration platform. Under the “Connect your email list” section, scroll through the available options and select GetResponse from the integration list.
Now comes an important technical step – authorizing Interact to access your GetResponse account. The system will prompt you to enter your GetResponse API key, which serves as a secure password allowing these platforms to communicate. Enter your API key in the designated field and click “Connect” to establish the integration.
Find Your GetResponse API Credentials
If you’re wondering how to locate your API key, don’t worry – the process is straightforward. Start by logging into your GetResponse account dashboard. Look for the “Tools” option in the main navigation header and click on “Integrations and API” from the dropdown menu.
Once on the Integrations page, navigate to the “API” tab. Here, you’ll find a button labeled “Generate API key” – click this to create a new key.
You’ll be asked to name your API key, which is particularly helpful if you manage multiple integrations. Choose a descriptive name like “Interact Quiz Integration” so you can easily identify this key’s purpose later. After entering your preferred name, click the “Generate” button.
GetResponse will create your unique API key. For security reasons, this key will only be displayed once, so it’s crucial to copy it immediately by clicking the “Copy” button. Store this key somewhere secure but accessible, as you’ll need to paste it into Interact in the next step.
Return to your Interact dashboard and paste the API key into the authorization field. If everything is entered correctly, you’ll see a success message confirming the connection between your GetResponse account and Interact app.
Map Interact Triggers to Your GetResponse Actions
With the connection established, it’s time to define what happens when participants complete your quiz. This is where the real power of the integration becomes apparent.
Navigate to the “Results” section of your Interact dashboard and click the “Add Action” button next to each quiz result. This opens up a world of automation possibilities.
For each quiz result, you’ll set up specific triggers and corresponding actions. For example, when someone receives the “Beginner” result in your marketing knowledge quiz, you might want to add them to a specific GetResponse campaign tailored to marketing novices.
When you click “Add Action,” a slideout menu will display all available GetResponse actions. At minimum, you must select “Add to Campaign” and choose which GetResponse campaign should receive these contacts. This essential step ensures all quiz participants are added to your email list.
Beyond this required action, you can also update custom fields based on quiz results. For instance, you might create a custom field called “Marketing Knowledge Level” and set it to “Beginner,” “Intermediate,” or “Advanced” depending on the quiz result. This valuable segmentation information helps you send more targeted content later.
After configuring actions for one result, select a different result from the sidebar and repeat the process. Each different quiz outcome can trigger entirely different GetResponse actions, creating a personalized journey for each participant. Once you’ve configured all result-based triggers, click “Save & Continue.”
For even more granular segmentation, you can optionally set up triggers based on specific answers rather than just final results. For example, if someone answers that they’re interested in social media marketing specifically, you could tag them accordingly in GetResponse. This level of detail allows for hyper-personalized follow-up sequences.
Map Form Fields to GetResponse Subscriber Fields
The final setup stage involves mapping the information collected in your opt-in form to the corresponding fields in your GetResponse contact lists.
Interact will display an overview of how your form fields connect to GetResponse fields. By default, standard fields like Email, First Name, and Last Name are automatically mapped – these connections cannot be changed.
For any additional fields you’ve included in your opt-in form, select the corresponding GetResponse contact field from the dropdown menu. This ensures that when someone enters their phone number in your quiz, for example, that information populates the correct field in GetResponse.
After completing all field mappings, click “Save & Continue” to finalize your integration setup. Remember that you can edit these settings anytime if you need to make adjustments.
Before launching your quiz, it’s crucial to test the integration. Click the “Test Integration” button to verify that information flows correctly between the platforms. Once testing confirms everything is working properly, click “Publish” to make your quiz live.
If your quiz was already published before setting up this integration, be sure to republish it to activate the new connection. Your quiz is now ready to generate leads that automatically flow into your GetResponse campaigns, creating a seamless marketing system that works even while you sleep.